How to Choose the Right Soft Starter for Pump and Fan Applications

June 05, 2025
OEM guide to selecting soft starters for pumps & fans. Improve motor control, reduce equipment wear and extend system life with the support of VJ Pamensky.
Technician operating a control panel for electric motors in an industrial automation setting.

For OEMs engineering pump and fan systems, achieving optimal performance and long-term reliability begins with the right motor control solution. VJ Pamensky (WEG Canada) supports manufacturers with advanced industrial automation solutions, including WEG soft starters, which are essential for smooth equipment operation across industrial environments.

This guide provides OEMs with technical insights into selecting the appropriate soft starter for pump and fan applications — focusing on energy efficiency, system protection and longevity.

Why Soft Starters Matter in Pump and Fan Control

Soft starters play a pivotal role in managing inrush current and mechanical torque during startup. Without proper control, these factors can lead to:

  • Premature equipment wear
  • Cavitation in pumps
  • Mechanical stress on fan blades and shafts
  • Voltage dips affecting other equipment on the line

By gradually ramping up motor voltage, soft starters extend component life, reduce maintenance costs and improve overall system efficiency.

Key Selection Factors for OEMs

When designing systems for sectors like HVAC, municipal water treatment or material handling, it’s critical to align your soft starter specifications with your application’s performance demands. The right model can improve startup efficiency, reduce mechanical stress, and ensure smoother system operation, especially in pump and fan applications.

Here’s what to consider:

1. Load Type and Torque Requirements

  • Pumps (especially centrifugal types) require a torque profile that allows for gentle acceleration to prevent hydraulic shocks.
  • Fans, particularly those with high inertia, demand longer ramp-up times and higher starting torque.

Tip: Choose a soft starter that allows customization of start/stop ramp profiles and offers adjustable torque control.

For most standard pump and fan applications, the SSW07 is a great entry-level soft starter option. It’s versatile, reliable, and well-suited to a wide range of OEM needs.

Multiple WEG SSW07 soft starters organized on a production line for industrial automation applications.

2. Current Limiting and Motor Protection

Soft starters help limit the inrush current, reducing strain on electrical systems and preventing nuisance trips. OEMs should evaluate:

  • Current limiting capacity (e.g., 3–5x full load current)
  • Thermal overload protection
  • Phase loss and imbalance monitoring

These features are especially important for facilities with fluctuating power quality.

WEG Soft Starters: Features to Look For

WEG’s soft starter lineup integrates seamlessly with automation systems and includes robust features ideal for OEM applications:

  • Torque control modes: Ensure smooth motor acceleration/deceleration
  • Built-in bypass contactors: Increase efficiency and reduce heat dissipation
  • RS-485/Modbus-RTU communication: Easy integration with PLCs
  • Smart diagnostics: For predictive maintenance and troubleshooting

Explore available models and application details on VJ Pamensky’s industrial automation page.

Avoiding Common Integration Pitfalls

Even the most advanced soft starter can fail to deliver if improperly applied. Avoid these mistakes:

  • Oversizing the starter, which can lead to inefficient control
  • Improper heat dissipation, risking thermal shutdowns
  • Neglecting motor/load characteristics in programming ramp settings
  • Forgetting to include bypass contactors in high-duty cycles

Consulting with your motor supplier during the design phase ensures correct pairing of soft starter and motor system.

Application Spotlight: Where Soft Starters Excel

  • HVAC systems: Control large air handling units and compressors with minimal electrical stress.
  • Municipal pumping stations: Smooth starts reduce water hammer and extend the life of pipes and valves.
  • Material handling: Minimize mechanical shock in conveyors and reduce energy use during acceleration.

Engineer inspecting an electric motor beside a commercial vehicle wheel in an industrial automation lab setting.

Smart Soft Starter Choices Drive OEM Success

For OEMs, the right soft starter selection directly affects system reliability, operational costs and energy use. With VJ Pamensky’s support and WEG’s advanced soft starter technology, you can design smarter, more resilient pump and fan systems built to perform across demanding industrial settings.

Contact VJ Pamensky today to learn about our full range of electric motors and select the right solution for your next OEM project.